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“At Threadhold, We Transcend the brand and individual’s Vitality threshold. "
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Commercial Art Concept Film Production
Project type
Branded Content
Date
April, 2025
Location
WorldWide
We facilitated Arttoo, the blockchain-based fine art investment platform, in shaping the art and storytelling direction for their brand commercial. Working closely with their leadership and creative team, we assisted defining the film’s narrative arc, visual tone, and conceptual framework—translating complex ideas like fractional art ownership, digital provenance, and cultural value into a cinematic, emotionally resonant visual language.




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